It’s no secret that the current state of the UK job market is forcing companies to be more proactive with their recruitment efforts.
Hiring professionals can no longer sit back, relax and watch the applications roll in. Instead, you need to ensure you’re doing all you can to attract more candidates to your roles.
Below, we’ll explain the three ways you can achieve this, to ensure you find the right people for your vacancies.
Start with a strong job advert
Your job advert is the first insight a candidate will have of your company. As such, you need to ensure that it’s clear, concise and to the point.
Start with a short introduction of what your organisation does, why you’re hiring now and what position you’re recruiting for. Then include a couple of lines on the specific role.
To improve readability, use bullet points after this to outline the key responsibilities of the job, as well as the key skills and experience required.
Finally, ensure that you include a few lines on what makes your company stand out. Do you offer any exciting perks? Why should someone want to work for you? Put yourself in the reader’s shoes and consider what they might want to find out by reading the job advert.
Use the right tools
Once you’re confident that you’ve written a winning job advert, it’s important to use the right tools to showcase it and get it in front of the right people.
Job boards like CV-Library are beneficial, as candidates will use these sites to upload their CV and look for roles. Alongside this, you can then push your vacancies out on social media to broaden their reach.
Plus, if you haven’t already, consider setting up or making improvements to a ‘work for us’ page on your website. Here, you can upload all of your roles and include more information about your company. Again, you can highlight some of your key benefits and even use employee testimonials to bring your story to life.
Boost your employer brand
Another important factor to consider is your employer brand. With access to company review sites and social media at the tips of our fingers, people aren’t afraid to air their views of your company online – the good, the bad and the ugly.
Building a great employer brand is all about managing this and understanding the needs of your employees so you can consider what you can do to attract, recruit and retain the very best workers.
Today’s job hunters want to work somewhere where they feel valued and where they can develop in their careers. As such, be sure to make the most of your careers page and social media platforms to showcase the benefits of working for you.
Are you struggling to attract more candidates to your roles?
If you’re finding it difficult to fill your roles right now, be sure to take the above advice on board to boost your chances of attracting more candidates to your jobs.