4 Tips for sending cold emails to candidates

Writing cold emails to candidates can be a tricky task. It’s hard to know just the right thing to say to capture their interest and get them excited about a potential role that you are trying to fill.
Here are a few tips on how you can start improving your reply rates and make more placements.

1. Do your research

There is nothing more disheartening when job searching than receiving countless templated emails from Recruiters that have no personality or relevancy to a candidate’s skillset.

By taking a second to check a potential candidate’s LinkedIn and other social media you will be able to better determine their relevancy for an open role and whether or not you should bother getting in contact with them.

2. Keep it personal

Remember to make the focus of your email about the candidate.
Mention how they would be a good fit for the open role by linking in their skill set and any benefits that would be of interest to get their attention.
Candidates don’t want to spend time reading about what your company recruits for or how it is the current market leader in the finance recruitment industry, so try and keep these points to a minimum.

3. Take time to perfect your subject line

This is ultimately the first thing that is likely to draw a prospective candidate in and prompt them to actually open your email.
Therefore, it’s worthwhile A/B testing various subject lines among prospective candidates to see what works and what doesn’t.

4. Get to the point

Keep it short and sweet. Candidates should be able to tell after reading the first few sentences exactly what the role is for, why it’s of interest to them and what salary is on offer.

Ask them at least one key question that is easy to respond to and will spark their interest enough for them to want to reply.

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