The Importance of Automation in Recruitment

What is the importance of automation in recruitment and why is it such a hot topic?

Automation and digital transformation are high on priority lists of recruitment and staffing agencies around the world, yet only a fraction of firms are truly leveraging the power of fully digitizing the way they work.

Changing priorities – trends in automation

Sourcing is top of the recruitment lifecycle challenges, but less than half of firms automate the process.

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Staffing CRM leader Bullhorn’s 2022 Global Recruitment Insights & Data Trends Report (GRID) surveyed more than 4,000 respondents across 12 countries, revealing that candidate acquisition was the number one challenge facing recruitment agencies around the globe.

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The results showed a clear shift in recruitment company priorities, with business development slipping from top spot for the first time in more than a decade.

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Digital transformation was the second-biggest challenge, with agencies acutely aware of the need to digitise their business processes to keep pace in a competitive market. The topic leapt more than 3x in priority status in just two years, as 25% of firms reported it as a key goal in 2020 and more than 80% in 2022.

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Yet despite the need to leverage technology better, many agencies aren’t taking full advantage of their existing technology or their full digital potential.

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48% of respondents stated that candidate sourcing – the top strategic priority overall – could be improved via automation. So even though the struggle to win talent is a clear goal for businesses worldwide, less than half are fully optimising their process with effective automation tools.

Why automate?

Recruitment processes are primed for automation, and a huge opportunity exists for firms that embrace digital transformation and outperform their competition.

There is a range of structural and market-driven factors which make recruitment agencies ideally positioned to take advantage of the potential of automation technology.

Recruitment is a process-driven business

To make a candidate placement, there are steps recruiters have to follow on every occasion. This structure is primed for use of automation tools, with agencies able to map out their workflows and identify low-efficiency bottlenecks that technology can help unlock.

Recruiting involves high-impact activities which need minimal input from the recruiter

Many actions which are critical to the process don’t need to be done by a human being, with the recruiter adding no value to the client or candidate experience. Automating these free up recruiter time to focus on high-value interactions and actively manage processes.

Agencies are struggling to hire recruiters

With a shortage of talent, agencies need to think differently and focus on recruiter efficiency and productivity rather than the traditional route of simply adding headcount. As the challenge of rapidly hiring experienced recruiters increases, companies that deliver strong recruiter revenues will thrive.

Clients are demanding more and more roles to be filled

As client demand increases, roles left unfilled can damage agency reputations, even if they are making placements elsewhere. Agencies risk focusing on the deals they are closing instead of worrying about what they’re leaving on the table – vacancies that could be filled with better processes and more automation.

Candidates have more options and counter-offers

Rather than needing two or three candidates in a process to make a placement, recruiters may need five or six. The talent shortage is adding pressure through wage increases, meaning agencies can rapidly access talent ahead of the competition and have a vital edge.

What’s the opportunity for automation?

Recruitment businesses that unlock the power of automation technology can deliver faster results, scale operations and improve recruiter performance and retention.

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The potential impact of automation in the recruitment industry is only just beginning to be felt. Bullhorn saw a 116% increase in automation across its platform in 2021, on course for a billion automation within a year – up from just 87,000 in Q1 2021.

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Similarly, SourceBreaker saw a 56% increase throughout the same period, with over half a million automation completed in Q4 2021.

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As tech-savvy firms enhance their operations and output through technology, they are achieving some key strategic aims.

Maximising candidate relationships and engagement

As agencies scale, it becomes considerably harder for recruiters to maintain 1:1 relationships with placeable candidates and less statistically likely that they’ll be able to place them in the best cultural fit position they’re seeking. Automation allows companies to build and maintain relationships with their talent communities, creating more matches more frequently.

Improve data health & search results

Better data and automated search technology encourage recruiters to engage with their CRM databases more. Combining automated CRM data hygiene processes created with powerful AI-driven search tools results in better searches and more engaged recruiters, in turn maximising the value of data assets through more candidate placements.

Maximise resource ROI

Intelligent automation across the full technology stack gives staffing firms higher ROI across their existing toolkit, using automation and integrations to get the best out of each resource – from LinkedIn licences to job boards and social networks.

Increase recruiter performance, satisfaction and retention

Automating process tasks that don’t require personal interaction frees up time for the higher-value tasks that recruiters enjoy. Agencies can then have the best of both worlds – recruiters enjoying their roles more, spending less time on low-value tasks, but also delivering increased performance, earning higher commissions and thriving in their careers.

Combatting Change Fatigue in Recruitment

Recruitment companies are always implementing new processes and investing in new recruitment tech and whilst this will inevitably improve the quality of your workflows and development, it’s important not to go overboard with the amount of change you enact.

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By implementing changes too quickly, you’re most likely going to drain energy from your employees – this is what’s called ‘change fatigue’.

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So what do you do?

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Well, it’s important to drive internal changes with an understanding of the team’s capacity to manage change. This intel will undoubtedly ensure that employees can adapt to the transition productivity, without becoming fatigued.

What is change fatigue?

Change fatigue stems from changes that disrupt or prevent one’s ability to do their job and happens when transformations or adjustments become stressful for them – resulting in a mental state called ‘liminality.’

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Liminality is a frame of mind where a person is stuck between the familiar and the unknown; a transition state between an old form and a new one. People in this state often feel disoriented and need a return to normality.

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People with change fatigue are overwhelmed by the immediate demands and consequently become stuck in a mental state of indecisiveness and anxiety because they feel overwhelmed by uncertainty in their current situation.

Is Change Fatigue Common?

Rapid changes in your company are bound to happen, but for your employees, it can feel like a new and unwelcome change every day… and the fear of the unknown is especially prevalent when you’re new to the organisation.

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In a recent study conducted by Microsoft, it was reported that 54% of managers say leadership is out of touch with employers and 74% of managers say they don’t have the influence or resources to make changes for employees. (Microsoft Tech Trends Insight 2022 Report)

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So how do you ensure your happy employees remain happy throughout any transformation?

Combatting Change Fatigue

Leadership needs to consider the mental capacity of their workforce when implementing new initiatives and organisational changes. Consider letting people know about the change before it happens, so they can mentally prepare to adapt and adopt.

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Communicating with them before, during, and after a new change will ensure they know how to adapt and thrive in their new roles. Once the transition is complete, leaders should take time to train employees and promote awareness of the latest changes to help people adjust smoothly.

What are the leading causes of change fatigue?

According to research from Cisco’s Annual Future of Work Report 2021, employees don’t receive sufficient information or assistance from leadership when presented with a disruption in their workflow.

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With that in mind, other leading causes of change fatigue are as follows.

Time restrictions

Leaders should look at the transition not as a ‘change that needs completing in a specific amount of time’ but instead as a transition state whereby employees need guidance to converge the new environment.’

Performance stress

Change can cause stress in the workforce. According to research, when people feel they have inadequate time to adjust to a change, they experience higher levels of work-related stress.

Preventing Change Fatigue

At the beginning of each project, leaders can point out to staff how they will need to address the issues to get the project off to a good start. This will allow your employees to avoid becoming stressed or frustrated when problems arise.

Embrace the Change

Leaders who embrace the change at work will help their employees to adapt to the change more quickly.

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Leadership should be comfortable enough to talk about the process and any challenges that come with it. By being transparent, you can minimise the stress your employees will have to cope with and ensure that your team remains focused on what’s important.

Communicate effectively

Communication is key to managing change, and when it is unclear, people get confused and stressed. Leaders should understand that communicating well can help employees adapt and excel in their roles. They should prepare and practice their messages to maintain a positive tone and ensure they’re clear and concise.

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When delivering the message, be as specific as possible, concisely explain your expectations and create an action plan to get the desired results.

Dealing with Change Fatigue in Your Employees

When you’re experiencing a high workload, you can quickly become overwhelmed by all the tasks in front of you; it’s actually one of the leading causes of mental health issues like anxiety and burnout.

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While you may feel the tension and fatigue associated with change, you can take some steps to alleviate these feelings. Here are some suggestions on how to help your employees cope with their mental state and improve their ability to adapt to organisational changes.

Solve problems before they occur

A big step toward coping with change is solving the problems that will likely arise. That’s why leaders need to think about problems at the beginning of projects and communicate with employees about solutions.

Employee Initiatives

One way to reduce stress is offering your employees professional training or consulting services, and investing in employees’ development and training experience, which can result in more productivity and employee retention.

Future-proof With Change Management

A digital economy demands constant change and the recruitment industry is no exception. Therefore, employees should always consider change management strategies when preparing for the inevitable changes likely to come with a digital transformation.

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By implementing these suggestions, you’ll be able to create a happier, more productive workforce equipped to handle change.

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With the proper training and effective planning put in place, your team will be able to thrive in the changes ahead.

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If you’re interested in learning more about how you can better prepare your workforce for changes, visit our blog or—

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Catch up on our Change Management webinars here.

TL;DR Key Takeaways

  • Rapid changes in a recruitment company can lead to change fatigue in employees, which is a state of indecisiveness and anxiety caused by overwhelming uncertainty in the current situation.
  • To combat change fatigue, leadership needs to consider the mental capacity of their workforce when implementing new initiatives and organisational changes. Leaders should communicate effectively and frequently to help their team adapt and thrive in their new roles.
  • The leading causes of change fatigue are lack of information or assistance from leadership when presented with a disruption in their workflow, time restrictions, and performance stress.
  • Leaders can prevent change fatigue by pointing out how to address issues at the beginning of each project, embracing the change, and being transparent about the process and any challenges that come with it.
  • Employees can cope with change fatigue by solving problems before they occur, offering professional training or consulting services, investing in employees’ development and training experience, and considering change management strategies when preparing for the inevitable changes.

Maximise your RecTech Investment with the SourceBreaker Academy

Maximise your RecTech Investment with the SourceBreaker Academy

Offering optimal customer service, facilitating growth, and championing innovation are core components of SourceBreaker’s offering and are key to keeping pace with industry changes, so we can continue to help you save time and ensure you get the right training in the way you need it.

Following Popular Demand…

Our highest priority is helping our customers attract and engage candidates at record speeds, and retain top talent by ensuring they have the tools to succeed and remain competitive at all times.

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That’s why we’ve made training and onboarding even easier and considerably more accessible!

Introducing the SourceBreaker Academy

The SourceBreaker Academy delivers a curated selection of online training sessions dedicated to upskilling SourceBreaker knowledge — ensuring users are fully informed on how best to leverage each and every platform feature.

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There you will be able to watch free training videos, boost your platform knowledge and demonstrate to clients and candidates your ability to deliver outstanding results when using SourceBreaker.

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The SourceBreaker Academy is included as part of the SourceBreaker offering and comes in conjunction with the support of our industry-leading Customer Success team, so you can be certain you’re getting the most out of your investment.

The Academy as a Valuable Training Resource

Designed to keep your teams trained on and up-to-date with the latest SourceBreaker features, the Academy also provides you with:

A curated self-directed learning platform
Additional support to help you leverage the platform for maximum impact
Advanced best-practises for using the SourceBreaker tool — ensuring your workflows perform optimally in today’s data-driven world

Secure Your Spot In The Academy

Interested in becoming part of the SourceBreaker family? Want to find out more about SourceBreaker and how we can add maximum value to all of your recruitment workflows? Click the button below to book a demo!

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We’ll be continuously updating and adding to our course content, so stay tuned and keep a look out for any resources and insightful blogs we’ll soon be sharing.

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Leveraging Internal CRMs for Cost-Effective Recruitment

As the economic landscape shifts, recruitment agencies may be struggling to keep up with the rising prices. Agency owners are now looking for ways to get more value from their existing tools and databases – so how exactly can that be achieved with clean data and an optimised internal CRM?

Saving Money with an Optimised Internal CRM

It’s no secret that using your own internal CRM is one of the most cost-effective recruitment methods, especially if your databases are filled with clean data on both candidates and clients.

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With an optimised CRM, the need to rely on external – and therefore, less cost-effective – databases such as job boards is significantly reduced.

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Not to mention, with your internal CRM you know precisely which information is being collected and so you can use the information to streamline recruitment workflows, improve candidate experience, and exponentially boost your candidate acquisition efforts.

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While healthy data can help launch a recruitment agency to success by streamlining and optimising every aspect of the candidate experience, unhealthy data can actually be damaging to an agency’s reputation.

Challenges with Traditional Customer Relationship Management

More and more we’re seeing recruiters struggling to update their CRMs in real-time, one part because they’re busy working on revenue-generating tasks but sometimes because of a lack of access, understanding, or training

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And the reality is, a lot of data collected by recruiters is either redundant or outdated. So if maximising the performance of your internal CRMs is vital for success, why does it take so many people years to do it?

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Well, it’s because traditional CRMs have a few issues at their core that make them less effective in comparison to external resources.

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Traditional CRMs face challenges like clunky UIs, out-of-date candidate information and unhealthy data

Clunky UI

Traditional UI’s aren’t user-friendly or intuitive, in fact, they often have a long learning curve as well as frustrating user experience.

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How are you supposed to remember all of the information stored on your CRM if its own database is something of a labyrinth? Thanks to CRMs like Bullhorn, you don’t have to.

Out-of-date candidate information

Information collected by recruiters often doesn’t meet the needs of the agency, especially when a candidate’s contact details are wrong or their experience has changed since their last interaction.

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Constant communication is vital to making placements and with so many candidates to place, it can be difficult to keep track of who you’re contacting next and what exactly it is they’re looking for.

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By automatically sourcing notes during calls, recruiters can ensure there is a personal history attached to a candidate, enabling a personalised approach but also building out candidate profiles for recruiters to use in future interactions.

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This additional qualifying information that wouldn’t otherwise be recorded can assist you in placing candidates in jobs based on cultural expectations. Through this, recruiters can cultivate an optimal candidate experience as it prevents double calls from the same agency enhancing the candidate experience.

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From this, we see a real key advantage of using your CRM data because it enables you to record any contact made with candidates and clients.

Ineffective Search Functionality

Moreover, the search capabilities of most internal CRMs aren’t as powerful as those available with rectech solutions on the market and so finding the right candidates for the job isn’t always easy.

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The above are just some of the reasons why many companies that are well served by traditional CRMs are so out of date when it comes to hiring.

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Having an optimised CRM filled with rich data allows recruiters to execute better searches and have high-quality candidates returned to them at the click of a button. By circumventing the need for external databases, recruitment agencies can continue to lower candidate acquisition costs while substantially driving ROI.

So why is clean data so important to internal CRMs?

Your internal database is filled with candidates you’ve personally contacted and cultivated relationships with, people you have a personal rapport with and can tap into at any time.

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The benefits of healthy data in internal CRMs are cost-effective recruitment due to unique datasets and maximum CRM performance allowing for rich candidate histories

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Effectively, an internal CRM is your agency’s personal black book but other benefits include:

Instant access to an entire history of candidate profiles, skills, CVS, call information and internal recruiter notes, allowing for improved hyper-personalised outreach.
Time and effort have already been spent acquiring the data and in some cases, it’s unique data other agencies don’t have access to.

Maximising Placements From Your CRM With SourceBreaker

Agencies tend to seek out external databases instead of their own internal CRMs because of how their own datasets and databases are structured but SourceBreaker cuts through this, searching against both the structured and unstructured datasets and ensuring only the best match candidates are uncovered with just a few clicks.

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In the instances you do need to search externally, SourceBreaker enables recruiters to parse candidates from any external database – into the CRM – with all of the candidate information, job title, skills, and experience being added frictionlessly.

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To keep your competitive edge, the SourceBreaker platform automatically adds synonyms to ensure all relevant candidates are returned without the need for time-consuming, manual searches being built out by recruiters.

Maximum CRM Performance & Lowered Costs

Cost-effective is one way to look at it but essentially, it’s free candidate acquisition at its finest because all of the unique data you’re using, is data that’s yours.

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If that’s not a competitive edge, we don’t know what is. For more recruitment hacks, tips and tricks, check out our most recent eBooks!

Automating a Flawless Candidate Experience in Recruitment

Automating a flawless candidate experience can help consultants and agencies edge out the competition by generating an optimal experience every time.

And in talent-short markets, ensuring a high-quality candidate experience can be the difference between success and failure.

Across all recruitment markets, finding the right candidate is only ever part of the puzzle in piecing together a placement and building a successful brand.

As well as the tools and know-how to locate applicant profiles, recruiters also need to be able to consistently deliver an outstanding experience for both active and passive job-seekers in their sectors – tailoring their communication, timing and content to match candidate needs.

But staying on top of every detail is hard work – and even harder as businesses scale up their teams and workflow volumes.

With only manual processes to depend on, cracks soon start to show, and important candidate details and touch-points get lost in the whirlwind of busy agency life.

In contrast, agencies who use automation to repeatedly deliver a first-class experience to their candidates develop the relationships, brand trust and referral networks to out-perform their competition time and time again.

Wondering how automation can make a difference? Here are five ways to win!

Focus on Candidate Relationships

Automating manual tasks across the recruitment process frees up consultants’ time to actually engage with candidates, building rapport and establishing valuable human relationships that ‘time poor’ agencies struggle to develop.

By using technology to automate and accelerate repetitive tasks and low-skill processes, agencies create more time for their teams to invest in quality candidate partnerships that pay back in both the short and long terms.

Communicate Effectively & Consistently

Smart technology platforms provide recruiters with prompts, alerts and triggers, allowing them to engage candidates at the right times with the right message.

Outreach could be triggered by recent news events or market shifts, or by updates made to candidates’ profiles or job-seeker status.

By letting automation scan the market and spot the change signals in the market, recruiters gain the ability to get in touch with candidates at the most relevant times, spiking response and engagement rates.

Maintain Candidate Engagement

While proactively contacting candidates at the right time is important, recruiters also need to make sure that they’re the first people that candidates reach out to when they’re ready to explore new opportunities.

For a recruiter in a low-tech environment, maintaining hundreds of high-quality relationships is extremely difficult.

Without automation systems, it’s almost inevitable that placeable candidates will fail to reach out to their recruiter if they haven’t had recent, relevant contact from them in a while.

In tech-driven agencies, however, automation ensures that both the agency and recruiter personal brand is continually visible to talent communities, positioning specialist recruiters as the first point of consultation for candidates kicking off a job search.

Auto-Pilot Candidate Matching

Automated candidate-placement matching technology doesn’t only enable recruiters to reach candidates when they signal that they’re ready for a career move.

By leveraging this tech, you can ensure consultants can instantly connect candidates with job vacancies across their client network and wider market – even when they’re not actively working to fill those roles.

With the use of automated vacancy scanning and candidate searching tools, niche recruiters can effortlessly spot and create matches between their candidate networks and live vacancies. This additional placement revenue generated from auto-matches adds to your team’s traditional search income and recruiter productivity.

Leverage Data & Actionable Insights

A crucial part of effective relationship-building is storing and accessing data on previous interactions, ensuring a fluid, continuous experience for candidates either with a single or multiple recruiters.

Technology which automatically populates and updates candidate profile data drives informed, up-to-date interactions, building trust and credibility.

Complete and accurate candidate data also enables more robust and accurate searches, which leads to more targeted outreach, higher quality conversations and ultimately higher ROI on recruiter time spent in candidate conversations.

Interested in finding out more about SourceBreaker? Request a demo today.

TL;DR Key Takeaways

  • Automation technology can help recruitment agencies provide a flawless candidate experience, which is crucial in talent-short markets.
  • Automating manual tasks frees up consultants’ time to build valuable human relationships with candidates.
  • Smart technology platforms allow recruiters to communicate with candidates at the right times with the right message, increasing response and engagement rates.
  • Automation ensures that recruiters’ personal brand is continually visible to talent communities, positioning them as the first point of consultation for candidates.
  • Automated candidate-placement matching technology allows consultants to instantly connect candidates with job vacancies, increasing placement revenue and recruiter productivity.
  • Storing and accessing data on previous interactions with candidates leads to more targeted outreach, higher quality conversations, and ultimately higher ROI on recruiter time spent in candidate conversations.

 

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Maximising Recruiter Output with Candidate Lists

SourceBreaker believes in equipping recruitment agencies with the best technology. When considering the latest platform updates, we aim to cater to the wants and needs of the recruitment industry but more importantly, the features requested by our users.

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It’s the SourceBreaker ethos. To continue improving our offerings and evolving as the market does, allowing us to ensure each and every update is more useful, intuitive, and value-generating than the last.

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The latest product of this continuous improvement process is Candidate Lists. An intuitive feature designed to increase productivity and reduce the time spent searching for the perfect candidate by keeping track of candidates useful for future roles.

Introducing SourceBreaker Candidate Lists

Streamline your candidate qualification process, and optimise candidate experiences with SourceBreaker’s candidate list feature, allowing for improved candidate management, and effective collaborative recruitment.

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Create, add to, and share candidate lists with just one click, complete with the opportunity to send candidates directly to internal databases integrated directly with SourceBreaker.

How Candidate Lists Benefit Recruiters

Candidate lists allow recruiters to improve their data integrity, ensuring that any and all candidates can be found, reviewed, and qualified before they’re moved into your recruiter database.

Improve Data Integrity

Candidate lists enable your recruiters to improve their data quality, by providing a dedicated area of the platform for candidates they might want to come back to later. This makes the process of qualifying candidates smoother and ensures that only top-quality candidates are parsed through to internal databases.

Maximise Existing Resources

While the SourceBreaker results page already presents all data scraped from various job boards in an aggregated, easy-to-review page, Candidate Lists take this one step further.

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With this feature, recruiters are able to shortlist only the best candidates from all their sourcing tools combined in one place, enabling them to build call lists, and engage in more informed dialogue with prospects and candidates. This in turn drives exponential value from existing resources, while cutting down the time it takes to place candidates.

Encourage Collaboration

Maximise the time and effort spent on building lists by sharing them with fellow recruiters. This allows for a collaborative approach to recruitment, which in turn provides not only more communication and transparency but also facilitates knowledge-sharing amongst recruiters with different levels of experience.

Optimise Workflows

Organise, prioritise, or work through candidates using the candidate list’s built-in traffic light system, allowing recruiters to label candidates following the system which suits them best (e.g. urgency, value, etc…) – ensuring they allocate time to the correct candidates, at the right times.

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The sharing functionality also prevents duplication of work. Using it in conjunction with the ‘Team Activity’ feature – which allows recruiters to see if any of their team members have already viewed or contacted a candidate – as well as the traffic light system allows multiple recruiters to work the same lists and align their goals collaboratively. This in turn streamlines individual teams’ activities, boosting their results and increasing their output.

Revolutionise Your Recruitment Processes with SourceBreaker

SourceBreaker is an award-winning solution with a wide array of functionalities and easy-to-use features covering the entire lead & candidate sourcing process, and we are committed to transforming the way recruiters work.

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We evolve our platform by continuously updating existing products and adding new features to match your business’ changing needs, support your recruitment activities and ultimately lead you to success.

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Want to see it in action?

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Book a Demo now!

Adapting to Tech Adoption: The Difficulties of Change

Anybody who’s ever acquired a new software or piece of technology knows that the real work comes in when it’s time to roll out the tech to the wider business, and nobody wants to use it. Thankfully, an effective change management strategy can help your employees learn to adapt to and accept a brand-new way of working.

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To achieve this, your plan must address the psychological aspects of change to help to promote cooperation and practical learning instead of discouraging resistance.

Know the Types of Change

Being aware of the types of change your employees may have difficulty with will help to map out the different approaches to changing behaviours; this can help you to create a framework within which to enact changes.

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It’s also an opportunity to put in place measures to help overcome the resistance and impasse your employees may have, so they can gain the benefits you desire.

Define Your Tech Adoption Plan

Once you have a clear idea of how you plan to deal with the change, it’s time to define the specific steps in the implementation process; this will help you understand the best way to incorporate the changes and keep things moving so that you have the required time to complete the task.

Define the Goals of the Plan

The next thing to consider is the primary objectives of the plan. By defining goals, you can track the success of the implementation and evaluate the results you’re getting from the process. Remember, reviewing your goals is just as important as setting them so make sure to regularly revise them for maximum effectiveness.

Consider Employee Involvement

Involving your employees at every stage of the change process is essential. Even if they do not see themselves as change agents, making some meaningful improvements is still possible. This can be done by promoting peer-to-peer training, upskilling, and even by celebrating employees making an effort to adopt the technology.

What are the leading causes of employee resistance?

Employees resist change for various reasons, but you can address the most common causes effectively by identifying them early.

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By understanding the resistance, you can create a new way of working that allows your employees to adapt to the change and reap the benefits.

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Most employees are reluctant to make changes due to concerns over making mistakes, feeling intimidated or worried about the technology used. At the same time, employees often fear the loss of personal freedom due to making the change.

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Sometimes, just recognising the problem can help you change how you work, which is an excellent way to manage employee resistance as it allows you to plan a solution for the challenges that may arise effectively.

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Remember, everyone’s different, and there is no one-size-fits-all approach.

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For example, one employee may be reluctant to join an online meeting, fearing that they won’t understand what’s said, whereas the second worries about their data privacy.

By showing them that you understand their concerns and are addressing them, you can encourage them to be more open to change. They may even benefit from knowing that others have experienced similar challenges and have made the transition successfully.

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By displaying an understanding of how the change will impact each individual’s life, they are more likely to see it as something positive rather than something they will have to deal with.

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Additionally, making the employees aware of their own actions and showing them how they can take steps to address the problem will also help with ensuring they embrace the change.

Miscommunication as a Cause of Resistance

One of the biggest causes of resistance is communication; often employees are unaware of the reasons behind a change and consequently have difficulty responding appropriately or effectively.

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This can be particularly true if they are not involved in the decision-making process, as these situations often leave employees feeling frustrated.

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Many of us are used to getting information in specific ways, including through newsletters sent directly to us via email but communicating in this way isn’t always possible; especially for large businesses or those undergoing a drastic change.

How to effectively communicate changes to employees

It’s important to understand that communication is about healthy professional relationships. Communicating well is impossible when you don’t have the right relationship with your employees.

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When discussing change with employees, it’s essential to consider all possible options. In some cases, sharing the changes in the company’s intranet will allow you to communicate the changes in a transparent way that all employees can understand.

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Another option would be to communicate directly to your employees using emails, social media or other media. Remember, you can do it in whichever way you find the most effective, depending on the specific situation.

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However, it is also possible that it may not work for every employee and therefore it’s always a good idea to talk to your employees and get their feedback to ensure that the change is as effective as possible.

Fear of Change as a Cause of Resistance

It may take time for your employees to get used to the changes as it can be difficult for employees to understand why the change is being made, so you must give them some reassurance to help to ease their fears and make the process much smoother.

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One way to do this is by offering employees the chance to meet up with the team leading the change, ask questions, and have an opportunity to voice any concerns they may have.

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With that in mind, remember to focus on the benefits rather than the potential negative impacts a change might have on a particular individual.

Minimal or No Training

Learning new techniques, procedures and systems can be very challenging, so you must provide employees with the training they need to transition to the new system you have introduced.

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Ongoing support, leadership, and training are crucial for any successful change, especially if you want to avoid adoptive issues when transitioning.

Lack of Planning

An unclear vision means a lack of stability, safety, and security when it comes to implementing the changes. Without a clear outline of the change and its goals, employees may feel overwhelmed and unable to give their total effort.

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For this reason, it’s vital that you effectively communicate your plans and goals to your employees in an organised way that they understand and can contribute to.

Supportive Environment

Having the right attitude and mindset towards change will go a long way in ensuring your transition is successful. Designate people in the company to support the changes made and actively encourage your employees to adopt them. You can make changes with the backing of your employees, but without it, it may not be easy to overcome obstacles that can come up.

Which Tech Adoption Strategy Is Right for You?

Consider your business’ position and where your team currently stands. Is the change in line with the current strategy but most importantly, is there a need for the change? If so, do you have the resources to scale, and are your employees prepared and ready for the change?

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Is the change in line with the current strategy but most importantly, is there a need for the change?

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If your answer is yes, then so is ours…

The Power of Recruitment Automation Technology

Did you know human-technology partnerships can unlock new levels of productivity and profitability across your recruitment agency?

The world’s best recruiters often seem to have a ‘sixth sense for connecting talent with market opportunity. They know who’s hiring, who’s about to hire, and which candidates they need with lightning speed that the rest of the market can’t match.

Time after time, they join the dots between hiring teams and talent pools, picking up roles and sourcing candidates with apparent ease. In reality, however, this uncanny ability to match-make at a rapid pace isn’t only down to talent and hard work.

It’s built on a system – and it’s a system that can be deconstructed and put in the hands of recruiters at all levels, making consistent, profitable revenue generation an immediate reality.

The role of automation in recruitment

‘Automation’ is a buzzword with a wide range of connotations. For some people, it’s a scary term that implies using imperfect technology to ‘replace’ humans – resulting in a worse outcome all around.

But true automation doesn’t take away from valuable human interactions, it increases them – both in terms of volume and quality.

SourceBreaker’s recruitment automation tools take care of workflow steps that humans would do anyway, but where the time taken by humans to carry out those steps is of limited value.

With these recurring tasks handled by smart technology, time is freed up for recruiters to have more conversations with quality clients and candidates – remember, effective technology attracts the best recruiters.

And – even more importantly – those conversations are each of greater value, as they’re built on valuable information, context and timing provided by the automation platform.

The SourceBreaker platform leverages automation to maximise the amount of job leads generated

What SourceBreaker automation delivers

The simplest way to evaluate the impact of SourceBreaker’s automation technology is to look at the outcomes it creates. These include:

More time spent speaking with clients and candidates

This is where recruiters are in their ‘golden zone’, at their most valuable. They’re building relationships, asking questions, qualifying opportunities… and managing recruitment processes to successful outcomes.

SourceBreaker users report an additional 1-2x hours per day created for high-impact conversations as a result of automating their workflows.

More interviews per active candidate

The SourceBreaker platform matches candidate profiles to live employer job leads, sourced directly from their careers pages.

This means more chances to place active job-seekers, with up to 3x more interviews per active candidate, maximising the probability of a success fee for every engagement.

More exclusive engagements and high-growth clients

SourceBreaker’s Intel Centre provides up-to-date data on funding and investment news, allowing recruiters to engage companies about to commence a growth and hiring spurt.

Armed with this insight, recruiters can sign up new clients before they go public with their recruitment needs, securing exclusive work with well-funded, high-potential customers.

Faster speed to market

By running powerful semantic searches across all sourcing platforms simultaneously (CRM, job boards and LinkedIn) and leveraging saved searches and alerts, SourceBreaker users have super-fast access to the most relevant, placeable candidates in their markets – at their fingertips, at all times.

This means out-pacing competitors, and building both consistent revenue streams and durable client relationships.

Faster rookie ramp time

New hires trained with SourceBreaker kick off their recruitment careers with a continual pipeline of candidates and job leads, making it easy to connect the two and create placements.

They also have deep, pre-built search queries to source candidates like an expert from their first day in the job.

More Consistent Scale & Team Growth

By leveraging the full feature set of the SourceBreaker automation platform, recruitment agencies hugely reduce the inconsistency in recruiter performance as they scale their teams.

New desks and divisions can be pre-prepared with the relevant candidate and client opportunity pipelines, eliminating the dependence on individual employee structure and time management skills to be successful.

And, as teams grow, insights, search queries and best practices can be easily shared across the business, ensuring every recruiter can imitate the workflows proven to generate consistent results.

The Future Of Recruitment

Automation software is already powering the most successful companies in human history, from Amazon’s industry-changing digital commerce platform to innovators across technology, transport, manufacturing, investment, banking, healthcare and thousands of other markets.

In each case, the goal is the same – allow humans to spend more time on growth and revenue-generating tasks, and leverage powerful automation tools to augment their work.

SourceBreaker features like SourceBots and SmartSearch improve your candidate acquisition rates

Future-proof Your Business

In recruitment, as in any other industry, those able to deliver the best quality work at the fastest pace and with the highest level of consistency are already winning – and automation is their secret weapon.

Interested in finding out more about SourceBreaker? Click here to book a demo.

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Driving Tech Adoption and Change

When purchasing RecTech, it’s essential you know how to correctly leverage it but also educate your employees to do so too. To achieve maximum output and success, leaders must be willing to drive tech adoption instead of simply licensing new technology.

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“If you get effective change in place, you’re 2x more likely to deliver in budget, 5x more likely to stay on or ahead of schedule and 6x more likely to meet objectives.”
– Caro Ruttedge, evidenced by PROSCI 2020 Benchmarking Data

Tech Adoption and Change

With the recruitment industry evolving year after year, change is the only constant in our market, but how do we ensure it’s managed, welcomed, and embraced by employees.

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Did you know that according to research carried out in the industry, 70% of projects fail? That means only 30% of structural change is completed within benefit, scope, and budget.

But what are the biggest Tech Adoption challenges?

1.Lack of managerial responsibility
2.Lack of organisation in company
3.Not dedicating enough time to teaching or educating
4.Resistance to change
5.Reluctance to give up traditional method

What is the Tech Adoption Lifecycle Model?

Developed in the mid-1900s, the tech adoption lifecycle best describes how customer behaviour can be broken down into various demographics: starting at Innovators and gradually moving to early adopters, early majority, late majority, and laggards.

Tech Adoption Lifecycle Model (Source)The tech adoption lifecycle model as represented by a curved graph starting with innovators and ending with laggards.

Who are the Innovators?

Easy to get on board, Innovators are naturally excited to leverage new technologies and are significantly more open to trying out innovative tech.

Persuading the Innovators to adopt tech

These adoptees don’t need much convincing; instead, all you have to offer them is information about the product, its features, and in some cases, provide them with early access.

Who are the Early Adopters?

Despite being very adaptable to new tech, early adopters are considerably risk-orientated and can be perceived as highly demanding when it comes to the performance of your platform or tool.

Persuading the Early Adopters to adopt tech

In order to encourage adoption from early adopters, leaders must share innovator experiences, provide minimal data to back up their claims, and involve these adoptees in the early-phase rollout of the technology.

Who are the Early Majority?

Early Majority of consumers typically wait for early adopters to use, review, and positively feedback on the technology before they allow themselves to invest. These customers will only commit to a product once innovators and early adopters have assumed all of the risks and confirmed the benefits outweigh them.

Persuading the Early Majority to adopt tech

When tackling early majority adoptees, it’s essential to create rational reasoning for them to understand exactly what the technology is and how it benefits them. To do this, you must position yourself as a lasting piece of technology that’s innovative, complete with a full suite of training, resources, and space for practice.

Who are the Late Majority?

Cautious, logical, and avoiding taking risks, the late majority of consumers commonly prioritise traditional methods over progress and optimisation. Although they aren’t entirely comfortable with switching methods, they can still be convinced with good data.

Persuading the Late Majority to adopt tech

By communicating the effectiveness of your technology with supporting data, case studies, and proof from all of the other adoptees; the late majority of customers need significant convincing and training to persuade them.

Who are the Laggards?

Sceptical about new tech, reluctant to adopt new processes, and typically avoiding technology; Laggards are quick to abandon software during the learning curve if the tech isn’t immediately beneficial to them.

Persuading the Laggards to adopt tech

Despite Laggards being considerably difficult to persuade, leaders can still communicate proven performance through data, case studies, personalised stories, and relevant features they feel might benefit the consumers in the long run.

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While change is a great way to improve productivity and employee engagement, it’s not always welcome, and it is easy to ignore the problem.

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What you need is a change management strategy that you can implement to help the change happen and make it as easy as possible for employees to embrace.

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You need to use the full range of tactics in your arsenal to promote the change and help your employees see it in a positive light.

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With the adoption of tech becoming so mainstream across industries, a digital transformation is happening worldwide – especially for human-centric companies looking to scale and keep up with the moving times. The ever-changing recruitment landscape requires constant evolution, new tech adoption, and a way to beat out the competition!

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Digital transformation statistics demonstrating how digital transformation initiatives can benefit companies but also the factors holding them back.

Image Source

So how exactly can we drive tech adoption in recruitment?

To ensure the digital transformation is entirely effective or for tech to be adopted company-wide, it’s vital to place a human-centric focus on change to ensure maximum tech adoption, enabling us to manage change with employees and success in mind.

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Because of this, it’s essential to recognise that as humans, our brains simply ‘don’t like organisational change’ as explained by Hilary Scarlett in ‘The Impact of Organisational Change on the Brain.’

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In fact, Scarlett even goes on to explain that our brains are wired to be distracted, anxious, fearful, and somewhat reluctant to change because of our innate biological responses; hence the effectiveness of change management strategies.

Step 1 – Engage your Team

To adopt a change management strategy effectively, you must get your team working together; this means getting them to understand the why, the who, and the how.

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“The key people that will influence the success or failure of the introduction of new technology or any other kind of change is the middle management layer — the people on the ground driving new technology with users is really important.
Steve Beckitt

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You can use an understanding of these elements to help them build a shared understanding of what is changing, why and how. They can then look for how the change will help them to improve their day-to-day tasks and boost their efficiency.

Step 2 – Plan Ahead

Many people will find that a change of this magnitude can cause them to panic and resist. You need to find out where this resistance comes from, and you can use it as a way to motivate and inspire them.

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You should give them a clear roadmap of where they are heading, but you also need to use this to help them overcome the initial resistance to the change and provide them with a way to adapt.

Step 3 – Accelerate the Change

The people who want to make the change will need to see the benefits, which requires you to implement the change faster. By speeding up the change, you will overcome the initial resistance, and the change will have a much greater chance of success.

Step 4 – Empower Your Team

Another effective method of driving tech adoption is empowering your staff with responsibility, giving them the flexibility and authority to manage their day-to-day tasks. They will be able to do this in a way that they are most comfortable and they can put the changes into place and operate within the new environment as needed.

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When you empower your staff, you are also giving them the ability to turn to you for help, which is likely to increase the levels of engagement and productivity.

Step 5 – Teach and Develop

Although fear of the unknown often accompanies change, you must teach and develop your employees to ensure they understand the why, the who and the how so that they can support the change.

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Like most change management strategies, changing the way you run your business is not a simple one-step process. There will be moments when you will find it challenging and feel overwhelmed, but that’s where your change management strategy comes in.

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Planning ahead and promoting changes early increases the likelihood of a smooth-sailing transformation and successful tech adoption. Ensure you are leading the change with enthusiasm and backing from your employees; it’ll make a world of difference.

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“People need to be well incentivised to adopt new technology properly rather than adding it in as a distraction to where their incentives lie.

– Steve Beckitt

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For example, SourceBreaker ensures our staff are kept up-to-date with high-value training sessions and have highly-supportive success teams dedicated to facilitating the growth of our employees but also our customers–or, as we refer to them, business partners.

TL;DR Key Takeaways

  • Effective change management is key to delivering projects in budget, on time, and meeting objectives.
  • The biggest tech adoption challenges are the lack of managerial responsibility, organization, education, resistance to change, and reluctance to give up traditional methods.
  • The tech adoption lifecycle model includes innovators, early adopters, early majority, late majority, and laggards, each with different adoption approaches.
  • To persuade innovators to adopt technology, provide information about the product and its features, and offer early access.
  • Early adopters require leader involvement in the early-phase rollout, sharing innovator experiences and minimal data to back up their claims.
  • For early majority adoptees, it’s crucial to create a logical reasoning for them to understand the technology’s benefits and create space for practice.
  • To persuade the late majority, communicate the effectiveness of technology with data, case studies, personalised stories, and relevant features.
  • Laggards can be convinced by proven performance through data, case studies, and personalised stories of the benefits of the technology.
  • Change management strategies should be implemented with a human-centric approach to effectively manage change and ensure maximum tech adoption.
  • Engaging employees, creating awareness, communicating and providing ample training can help drive tech adoption in recruitment.

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