Attracting The Best Recruiters with High-Performing RecTech & Automation

Recruitment agencies looking to hire or develop high-performing teams need a tech stack to match that ambition.

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By investing in tools that help employees thrive in their roles and get the best return on their effort, business owners can create a positive cycle that boosts both attraction and retention.

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When we talk about human-technology partnerships in recruitment, the tendency is to think about outcomes, efficiency, and bottom-line impact.

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Sure, it’s a hugely important part of the story but it’s not the only angle worth considering.

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The technology an agency invests in will have a direct impact on the performance of your team(s) but also your business’s ability to attract or retain the best recruiters, and by extension forms a central part of your Employer Value Proposition.

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As agencies worldwide compete for the best recruitment talent on the market, there are some important reasons why technology is playing a bigger and bigger role in the challenge to build great teams.

Fuel Growth with Rookie Recruiters

Agencies who struggle to attract and retain experienced consultants can suffer slow corporate growth regardless of company size – even when client demand is high.

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In contrast, recruitment firms using automation technology to successfully tap into the next generation of talent and help rookie recruiters to thrive can reap big rewards, growing fast and building high-performance teams from the ground up.

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Recruitment agencies are built on people, and every ambitious company’s growth plans are governed by how quickly they can scale the teams required to win business and deliver candidates to their clients.

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For many business owners, hiring seasoned consultants with previous agency experience feels like a safe path, sidestepping the need to invest in the detailed training required to build recruitment expertise in out-of-industry hires.

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But ensuring a continual flow of proven performers – whilst retaining an existing team – is easier said than done, and many firms find their expansion held back by the challenge of hiring experienced consultants quickly enough to meet client demand or deliver on growth forecasts.

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With the rise of automation in recruitment, agency owners and managers have recruitment tools in their armoury capable of rapidly developing junior hires and creating a new, large, and more relevant talent pool able to fuel fast-paced growth within a business.

Attracting Top Recruiters with the Best Recruitment Tech

The profile of automation technology in the recruitment industry has shifted in recent years, going from a ‘nice-to-have’ status to something that top recruiters expect to maximise their performance.

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Recruiters who are serious about pushing themselves, their results and their earnings to the limit don’t just evaluate the market, culture and incentive plans of potential new employers, but also the tools they’ll be given to work with.

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Employers who don’t invest in leading productivity tools can scare off tech-savvy applicants (from juniors to super-billers), sending out the signal that they either don’t understand the importance of automation in the modern recruitment industry or aren’t willing to invest.

Adopting a Blank Slate Mentality

For agencies who run their sales and sourcing processes with high levels of automation technology, rookie recruiters are an ideal option as they join the business with no working patterns or habits to ‘untrain’.

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Although experienced consultants can offer valuable experience in managing clients and candidates throughout the recruitment cycle, they may also have workflows that they have depended on for many years – and which can be extremely hard to re-engineer with modern recruitment technology.

Embracing Automation From the Outset

This clean slate mentality provides rookies with a competitive edge in embracing cutting-edge tools, enabling them to learn the new technology alongside the role itself.

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While many late adopters of recruitment automation tools may wonder how they ever used to do the job without them, new hires will know no other way.

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This allows rookies to build their best-practice workflows around automation technologies, rather than having to bend their way of working to try and accommodate new tools that may not fit intuitively.

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For the modern generation of recruitment trainees, automation becomes second nature.

Levelling the Recruitment Playing Field

Whereas the quest to find and secure high-performing, experienced consultants can be a long process, pairing rookie recruiters with an advanced recruitment technology stack allows business owners to hire more confidently without conducting a needle-in-a-haystack search.

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Knowing that the right automation support will position new consultants to be successful – by automatically matching real-time leads and candidate pipeline – means agencies in growth mode can focus on greener hires with the right core attitudes and ambition levels rather than deep-diving for the experience.

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With the technology enhancing the consultants’ chances of success, the available talent pool expands significantly – enabling fast-paced agencies to scale their teams and outperform their competition.

A Shortcut to Recruiter Upskilling

For a long time in recruitment there was no viable substitute for ‘years in the game’. The tips, tricks and habits of top billers took time to absorb, and it was accepted that consultants wouldn’t hit their stride until several years into their careers.

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Disruptive technology, however, is changing the landscape by giving rookie recruiters an immediate view of what ‘excellent’ looks like, seeing from their first days in the industry how hyper-efficient recruiters operate and mirroring these workflows themselves.

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New hires instantly see how expert searches are run, and how high-performing consultants track market opportunities in real time – rapidly connecting perfect candidate profiles with hot vacancies faster than their competitors.

Promoting Tech Stacks & Highlight Tech Adoption

As a direct result of this increase in the prominence of tech, more and more agencies are actively promoting their tech stacks in job advertisements and career pages as a way of demonstrating their commitment to giving their teams the best tools available.

This has a double benefit for business owners.

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Firstly, it implies a tangible, practical impact on recruiter performance, indicating the increased billings and earnings on offer when joining the company. The rationale is simple – work with better tools, bill more and make more money.

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Secondly, it represents an important stance by the company on both technology and reinvestment in general, positioning the business as a modern, tech-driven environment run by a team prepared to make the financial investment in a world-class technology and automation stack.

Cultivating a Word-of-Mouth Buzz

Technology that directly increases recruiter billings has a knock-on effect on business culture. Many high-growth agencies have benefitted from this market buzz, and often a hyper-efficient tech stack is a key ingredient for success.

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Word quickly gets out into the market about environments where people are succeeding, growing rapidly, securing promotions and earning great money, leading to more referrals and ‘warm leads’ when it comes to talent acquisition.

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Intelligent automation tools also help rookie recruiters ramp up their performance faster, making it easier and less financially risky to hire high-potential graduates. This in turn widens the available talent pool and increases the option for rapid growth.

Automating Repetitive Recruitment Tasks

Effective technology isn’t just about cranking out extra performance percentage points, it’s also about making sure that people love their jobs.

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Tools which reduce time-consuming, repetitive tasks for recruiters free up their time to spend on the parts of the role that drive the most value – engaging with clients and candidates and putting together deals.

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Understanding this and giving teams the support of a smart tech stack that compresses the amount of time they spend on low-value activities (replacing them with robotic automation) directly impacts how recruiters experience their work, while simultaneously boosting the output and reward for not only themselves but also your company.

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To learn more about automation with SourceBreaker and leveraging powerful, high-performing technology, click here.

TL;DR Key Takeaways

  • Investing in tools that help employees thrive in their roles and get the best return on their effort creates a positive cycle that boosts both attraction and retention.
  • Technology an agency invests in will have a direct impact on the performance of its teams and the business’s ability to attract or retain top employees, forming a central part of the Employer Value Proposition.
  • Recruitment firms using automation technology to tap into the next generation of talent and help rookie recruiters to thrive can reap big rewards and build high-performance teams from the ground up.
  • Recruiters who are serious about pushing themselves, their results, and their earnings to the limit expect to have access to the best productivity tools.
  • Employers who don’t invest in leading productivity tools can scare off tech-savvy applicants and send the signal that they don’t understand the importance of automation or aren’t willing to invest.
  • Pairing rookie recruiters with an advanced recruitment technology stack allows business owners to hire more confidently without conducting a needle-in-a-haystack search and expands the available talent pool significantly.
  • Disruptive technology gives rookie recruiters an immediate view of what ‘excellent’ looks like and allows them to mirror the workflows of hyper-efficient recruiters, rapidly connecting perfect candidate profiles with hot vacancies faster than their competitors.

Effectively Managing Your Recruitment Agency Through Change

Managing your recruitment agency through change is difficult but it’s not impossible. When a business of any type goes through a change, the transition period can be tricky, especially if your employees aren’t entirely on-board with the transformation. In some cases, it can decrease organisational morale, but in worst-case scenarios, ineffective change management processes could lead to a decline in performance, revenue, and employee satisfaction..

Strategies for Managing Your Recruitment Agency Through Change

Here are some of the most successful ways to manage your organisation during a change process.

1. Identify Priorities

The first step in successfully managing your recruitment agency is establishing priorities.

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A good management structure will typically create a list of key tasks that can only be accomplished through working on the key priority tasks.

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Priorities can change from time to time, and to keep all duties aligned, you should always give due attention to the task in question and then work back to other priorities when necessary.

2. Take a Leadership Role

You can’t manage the change in any organisation without giving up some control. If you’re the leader, it’s up to you to set the tone, inspire trust, and create a sense of excitement in your employees.

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Many leaders use the ‘hot potato’ technique, which involves keeping the organisation rotating, so employees are always learning new things and meeting new challenges while also developing the other positions.

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This process goes something like this:

Identify key decisions and the outcomes they will produce
Establish a guideline for how tasks will be handled in the short term
Get employees excited to begin working on the new transition
Identify all the persons who will be involved in the transition
Discuss how they are expected to work together

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A simple approach like this will help employees understand exactly how the new project will be built and managed and what is expected of them to make it happen.

3. Use Specific Teams

In the world of recruitment, having all employees work together on every task is unrealistic. As a result, many businesses use teams where each person is responsible for one specific duty, rather than the traditional ‘one brain’ approach.

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The objective of the new structure is that the team will have a better focus, higher performance, and higher overall satisfaction than individual employees.

4. Break the Model

Take the new model you have implemented and break it into smaller pieces. This will help to identify any areas where the model isn’t working and get you into the habit of working with the existing structure.

5. Receive Feedback

Another big benefit of asking your employees to report to you is that you will receive more feedback from them on a personal level.

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This feedback can provide invaluable insight that will help you improve areas where the structure is failing. You can then begin taking steps to address the areas that need work.

6. Employ Good Governance

Management structure mustn’t become an issue of abuse or lack of accountability.

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As a result, establishing good governance is critical to ensuring a positive and constructive working environment. In a professional environment, there is a set of core values that guide any business.

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In addition, if you are working in a team environment, you will want to establish a code of conduct that employees should adhere to; This can help define the fundamental values and goals of your recruitment agency.

7. Make Hard Decisions

If you have decided that you want to go through a change in management structure, you need to be prepared to make hard decisions. There’s no point asking employees if they have any objections. You’ll either find that they do or won’t – they can’t afford to have their emotions cloud their judgement.

Change Doesn’t Have To Be Difficult

When the changes you’re making benefit your organisation, the best thing to do is promote the positives and educate your team(s) on how it impacts them. For example, when licensing new technology, driving tech adoption can be incredibly difficult for some agencies but that can be avoided with a simple tech adoption strategy.

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The key-takeaway? Change can be scary and exhausting but knowledge is empowering.

TL;DR Key Takeaways

  • Establishing priorities is the first step in managing your recruitment agency during a change process.
  • Take a leadership role to set the tone, inspire trust, and create a sense of excitement in your employees.
  • Use specific teams for better focus, higher performance, and higher overall satisfaction.
  • Break the new model into smaller pieces to identify areas where it isn’t working.
  • Receiving feedback from employees can provide invaluable insight to improve areas where the structure is failing.
  • Employ good governance and establish a code of conduct that employees should adhere to for a positive and constructive working environment.
  • Be prepared to make hard decisions when going through a change in management structure.

Maximising your SourceBreaker Investment

Your SourceBreaker investment isn’t just the technology you’re licensing; it’s the SourceBreaker onboarding, training, and support experience designed for improved recruiter success and to maximise the way your business operates.

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To guarantee success, SourceBreaker’s Customer Success team works proactively with each client to build bespoke, long-term partnerships and drive maximum adoption of the SourceBreaker platform, providing support for all stakeholders within the organisation, from recruiters to decision makers.

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By ensuring your internal teams know how to utilise tools effectively in daily workflows, you’ll be able to maximise both short and long-term ROIs, achieve wider business objectives, and reliably track results.

The SourceBreaker Process

So if you’re looking to maximise both your short and long-term ROI, SourceBreaker’s support staff are ready to help you optimise.

1. Success Strategy Session

Before kickstarting the onboarding process, a dedicated Customer Success Manager will run a Success Strategy session with your business to understand what success looks like for your specific organisation and corporate objectives.

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Whether it’s revenue growth, headcount growth, increasing placements per recruiter or diversifying your markets, we’ll prepare a custom onboarding journey uniquely tailored to your goals.

2. Bespoke Platform Customisation

Before going live on the platform, our team will fully customise your SourceBreaker environment, configuring it to fit your teams and markets, as well as integrating with your existing technology stack.

3. Onsite Training Sessions & a SourceBreaker Academy

Training sessions are highly interactive, with teams logging in with the CSM to see SourceBreaker in action on live searches from the start, seeing immediate impact and results. Along with a monthly management check-in, your teams will have access to frequent workshops and weekly training boosters, all aimed at helping SourceBreaker users take their results to the next level.

And that’s not all, we even have our own self-directed SourceBreaker Academy which allows your team(s) to supercharge their platform usage whenever they like, wherever they like.

4. Using the Platform

Getting started with SourceBreaker is split into two sections, each focusing on a separate functionality area:

Candidate Acquisition — How to uncover more candidates and increase your candidate pools
Business Development — Find more opportunities to place your candidates and win new business faster

5. Driving Adoption

Once live, your CSM will actively drive the adoption of SourceBreaker across your business, working directly with users, managers, sponsors and business leaders to provide the operational data needed to secure maximum engagement.

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To ensure that everyone involved in the rollout sees and understands the impact of the platform, we provide training and ongoing support on how to accurately track and celebrate both wins and ROI from the outset.

6. Maximising ROI

Your CSM will regularly present back to you to help continually push ROI from your investment, analysing usage, wins and top performers, as well as identifying under-used elements of the platform and developing solutions, including custom training sessions.

7. EBRs

Our annual Executive Business Reviews track the impact of SourceBreaker’s technology on your key business objectives, providing a detailed ROI analysis that frames your technology investment within the context of your core business goals.

The SourceBreaker Impact

SourceBreaker was born in the recruitment industry – built by recruiters, for recruiters. We know the pain of purchasing exciting technology only to be let down by disappointing onboarding experiences, slow customer support and poor user adoption of new tools.

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That’s why we invest heavily in ensuring that you get clear, measurable ROI from your investment, guided by a dedicated CSM team working actively with your business to deliver tangible results and ongoing success.

1. True partnership

A bespoke support experience tailored to your markets, your team and your agency; SourceBreaker prides itself on forging strong working partnerships with our clients and we always aim to deliver on our promises.

2. Aligned to your business goals

We are committed to assisting our clients in their plans to grow, while also striving for personal excellence and self-improvement. By directly tracking SourceBreaker’s impact on the KPIs that matter most to your performance, we’re able to provide you with an insight into your existing processes.

3. Long-term view

Committed to working with you actively for the lifetime of your subscription. We endeavour to bring new creative ideas and tools to the marketplace and never to stand still.

Getting Started With SourceBreaker

If you’re raring to start your digital transformation or optimise your current one, SourceBreaker is the unified recruitment platform for you.

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What’re you waiting for? Book a Demo today!

Implementing the 4 Pillars of Change Management in Recruitment

With the professional landscape accelerating around us, an effective change management strategy is pivotal for recruitment and staffing firms in future-proofing their companies.

Change Management: What is it?

Change management is the process of managing, controlling, and monitoring changes to established business processes, workflows, or systems.

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Composed of the design of a plan, monitoring the process, and executing corrective actions as necessary, change management should be an integral part of any organisation’s strategic planning process – especially in the recruitment industry.

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In the last ten years, the concept of change management has evolved from its original emphasis on infrastructure change to one of the most strategic activities for managing business transformation projects.

Change Management and its Importance

Across the recruitment and staffing industry, agency owners and senior managers are faced with an ever-more challenging road ahead – under pressure to deliver growth and profit whilst navigating a progressively more complex landscape filled with near-constant change.

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In fact, Bullhorn’s latest Grid report revealed staffing agencies are 236% more likely to have a digital transformation process than 2 years ago and so as the old adage stands:

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“The pace of change has never been this fast, yet it will never be this slow again.”

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It’s a concept much repeated in the digital age, made famous by Canadian Prime Minister Justin Trudeau in his Davos address – and a thought that’s been on the mind of many business leaders in recent times as the speed of workplace change continues to increase.

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Much of that change is driven by the quickening pace of technology development, and for many businesses unlocking the growth potential of digital transformation initiatives ranks high among priorities.

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But effectively implementing those change initiatives often proves to be the stumbling block, with lack of organisational change management cited as the number one challenge to digital Transformation, it was revealed at the SIA Executive Forum Europe.

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Because of this, adapting to an ever-changing marketplace whilst still delivering long-term ROI on technological investments can be difficult, and so it’s crucial to understand how a strong change management structure can seriously benefit your organisation.

Successful CM Frameworks

In order to help business leaders craft effective approaches to change management, SourceBreaker recently partnered with leading change consultancy Gate One to introduce a series of battle-tested frameworks that bridge the gap between vision and execution.

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Underpinning them are the ‘4 Pillars of Change Management’, which serve as the foundation of successful change initiatives and digital transformation programmes.

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Each pillar links to a range of change ‘levers’ that leaders can operate to drive buy-in and long-term adoption across the organisation.

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The 4 Pillars of Change Management are:

Lead
Connect
Equip
Embed

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But what exactly do they all mean and how can you ensure they’re executed effectively?

Pillar 1 – Lead

Visible commitment and alignment from business leaders to the change, combined with consistent messaging.

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This pillar focuses on how organisational leadership presents the change to the wider business, framing many of the subsequent steps and securing the correct level of prioritisation, focus and buy-in from key change sponsors, influencers and audiences.

Questions to ask:

Do business leaders commit visibly to the change?
Are they modelling the desired new behaviours?
Is their messaging consistent? Are they all visibly aligned with one another?
Have high-profile ‘gestures’ been made to show commitment to change?
Has time and space been made for the business to process the change?

Pillar 2 – Connect

Clearly articulated vision of change, delivered via a range of channels, phases and styles.

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The goal here is effective communication of the change, ensuring that a variety of tactics are deployed to help change audiences understand the scope, duration and objectives of the change, especially with regard to their own personal involvement and outcomes.

Questions to ask:

Has a clear vision of the change been articulated?
Do change audiences understand ‘WIIFM’ (‘what’s in it for me’)?
Is a range of channels and formats being used to communicate the change?
Has the change been broken out into phases?
Is a range of styles being used to present, support and create buy-in for the change?
Are two-way feedback channels being used to manage and update the change programme?

Pillar 3: Equip

Training, resources, space and support provided to facilitate change.

This pillar looks at the training, support resources, peer-to-peer role assignment and other key elements of the programme, giving change audiences the right tools and time to embrace the change.

Questions to ask:

What training has been made available to support the change?
Are resources, tools and templates available?
Have support lines and support roles been defined and articulated (such as super users, buddies and coaches)?
Has space been made available (physically and in schedules) to practice and experiment with the change?
Have new tools and training been integrated into existing approaches?

Pillar 4: Embed

Transition to a new way of working, incentives and celebration of change outcomes.

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Lastly, change should be embedded in the business, with old ways of working removed from view and behaviours, incentives, KPIs and reporting updated to reflect the change.

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Questions to ask:

Have ‘old’ ways of working been removed across the business?
Have goals and KPIs been updated to incorporate the change?
Are rewards and celebrations in place to promote the outcomes of the change?
Have reporting tools and frameworks been updated?
Is a ‘continuous improvement’ method in place to ensure long-term adoption?

Employing the 4 Pillars to your Recruitment Agency

By developing a coherent change management approach across the organisation – and ensuring that all stakeholders adhere to clearly defined roles throughout the initiative – businesses can drive better adoption of new technology products and achieve significantly increased ROI on key software investments.
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As Caro Ruttledge (Gate One’s Global Head of Change) states, “no one pillar is more important than any other – but each change programme’s chances of success increase if all four are used together.”

TL;DR Key Takeaways

  • Change management is the process of managing, controlling, and monitoring changes to established business processes, workflows, or systems.
  • Change management is one of the most strategic activities for managing business transformation projects and should be an integral part of any organisation’s strategic planning process.
  • The pace of change has never been this fast, yet it will never be this slow again. Adapting to an ever-changing marketplace whilst still delivering long-term ROI on technological investments can be difficult, and so it’s crucial to understand how a strong change management structure can seriously benefit your organisation.
  • The four pillars of change management are: Lead, Connect, Equip, and Embed.
  • Leaders need to commit visibly to the change and ensure their messaging is consistent. They must also make time and space for the business to process the change.
  • Clearly articulating the vision of change is crucial, as is ensuring a range of tactics are deployed to help change audiences understand the scope, duration, and objectives of the change.
  • Training, resources, space, and support should be provided to facilitate change, and new tools and training should be integrated into existing approaches.
  • Change should be embedded in the business, with old ways of working removed from view and behaviors, incentives, KPIs, and reporting updated to reflect the change.

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Interdepartmental Communication Maximises Productivity

Interdepartmental Communication is just as crucial to the success of your recruiters as your company’s reputation is to your success; if your employees are comfortable communicating with colleagues across departments, you’ll soon be maximising productivity across the board.

What do we mean by interdepartmental communication?

In most organisations, it’s customary for employees to have some communication with colleagues in other departments but it can be rare for Heads of Departments to know everyone in the business – especially if you’re in a large company. However, there are many downsides to this.

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Essentially, it’s crucial employees have contact with colleagues from all levels within the organisation and vice versa. This mutual knowledge can be particularly valuable when it comes to performance as employees who understand your expectations are more likely to meet them – and maybe even exceed them.

Benefits of Interdepartmental Communication in Recruitment

Flexibility is a highly valued trait within the organisation, leading to greater productivity and less absenteeism. If employees have the opportunity to learn from one another’s strengths and talents, they’re going to look for ways to better contribute to the team’s success.

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As a result, you’ll find that, after a while, your entire team will become more productive and flexible. Not to mention, if there’s a massive performance slump, the team will be able to identify the problem quickly and find a way to improve, rather than sitting on their hands and hoping for the best.

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But what are some other benefits we hear you ask?

Improved Recruiter Productivity

By helping your employees to know what everyone else is doing and making sure they’re communicating, you’re helping to streamline recruitment activities. If new employees have the benefit of learning from a colleague’s experience, they’re more likely to get on with the job – as well as be more productive.

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Overall, encouraging your employees to communicate with one another leads to a happier workforce, a faster organisation, and a more creative environment.

Provides Value to Clients

Having a more responsive and efficient team can help achieve better results for your organisation and improve communications within your company which ultimately has knock-on benefits for your clients.

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The hard work you put into encouraging communication will be repaid by their willingness to offer their own solutions rather than relying solely on you to solve their problems.

Promotes a Positive Culture

One of the best things you can do for your company is to ensure that your employees are happy and feel valued. You’ll soon find that they’ll work harder and more efficiently for you – not just because they like you, but because they know how much you value their efforts.

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So do your employees a favour: encourage them to communicate with colleagues from other departments and help them feel appreciated. In turn, they’ll work harder and more efficiently for you – resulting in an increased revenue stream but more importantly, happy employees.

Ways to Promote Interdepartmental Communication at Your Company

You may be wondering how exactly you can promote interdepartmental communication; luckily for you, it’s not too hard and can be pretty fun!

Company Socials

Find a way to engage your employees in company activities. Whether you set up company socials or host an internal ‘get-together’, ensure that the company is involved, both on and off the premises.

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If you go down the road of social media, why not have a company group chat and encourage team members to bond, praise one another, and be creative?

Employee Feedback

Every employee has the potential to offer feedback on a company’s initiatives – provided that it’s constructive and effective. By being transparent with your employees, you can cultivate trust and offer both positive and negative feedback in a manner that humanises management and aligns your goals.

What problems could a lack of interdepartmental communication create for your business?

A lack of communication is one of the most common causes of employee dissatisfaction but it doesn’t just affect individuals – it can cause difficulties for companies as a whole. For example, a lack of communication within your business can cause decision delays, waste, overheads, and missed opportunities.

What happens when we don’t communicate well enough with others?

Because a lack of communication can disrupt the workflow and flow of an organisation, it’s something that your business should be mindful of – both in how it communicates with employees and operates internally.

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Some of the more obvious problems that stem from a lack of interdepartmental communication include:

1. Lack of Collaboration

Colleagues who don’t get along with their team members or don’t know them are less likely to contribute during meetings. In cases like this, you may miss out on new and innovative solutions to problems and have only a handful of perspectives on concerns as opposed to several.

2. Errors and Mistakes

Without constant communication and exchange of information, mistakes will happen more frequently and directly impact business. Prioritise keeping colleagues informed to ensure you mitigate the risks surrounding misinformation or lack of knowledge.

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Another thing to remember is that human errors happen, it’s why there’s an entire term coined for it. Instead of promoting a culture where mistakes are feared, frame them as a learning experience for your employees to develop. This error management approach works to open the doors for collaborative troubleshooting and enables your team(s) to share knowledge at every turn.

3. Inefficiency

Poor communication can be another reason you have difficulty achieving efficiency and productivity across your business. If employees don’t have channels to discuss and explore their productivity in relation to everyone else, there is no sense of urgency, and complacency is more likely.

4. Lack of Community

Working alone or in small groups tends to create a bit of a clique, which can be awkward and unproductive to the larger team. Promoting socialising and team building is a great way to encourage employees to work well together.

Managing Internal Conflicts

Internal conflict is inevitable and can cause as much trouble for your employees as it does your business.

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It can be good to have employees who can speak up for themselves when their opinions differ from those of their direct managers. However, if your employees feel uncomfortable bringing issues forward with their peers, this conflict can affect their work negatively.

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When everyone feels uncomfortable raising an issue, no one does.

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For this reason, encouraging interdepartmental communication is so important – it ensures that everyone understands what everyone else is doing and enables everyone to contribute better to the team.

Improving communication at your workplace

Interdepartmental communication is beneficial to your company in all areas. If you encourage communication and working together across your organisation, you’ll find that your company is more efficient, that your employees are happier, and that the business is more profitable.

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So what are you waiting for?

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Open those lines of communication further and find out how you could be maximising productivity!

TL;DR Key Takeaways

  • Interdepartmental communication is essential for maximising productivity across the board as it helps employees understand expectations and work towards meeting them.
  • Improved communication leads to a more flexible, productive, and creative work environment, reducing absenteeism, and providing value to clients.
  • Promoting interdepartmental communication is easy and fun and can be done through social events, company group chats, and employee feedback.
  • Lack of interdepartmental communication can cause employee dissatisfaction, decision delays, waste, overheads, missed opportunities, lack of collaboration, errors and mistakes, and inefficiency.
  • Mistakes should be framed as a learning experience to develop employees and open doors for collaborative troubleshooting and knowledge sharing.

Recruitment Mistakes to Avoid When Qualifying Candidates

This isn’t an article to skip, especially not when it’s titled recruitment mistakes to avoid and that’s because high-quality recruitment is about more than just sending CVs and getting people into a client’s inbox. It’s about helping clients engage and onboard candidates successfully with a detailed and strategic approach to candidate qualification.

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Get it wrong, and time and money leak through an agency’s processes.

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Get it right, and consistent billing and reliable revenue follow.

Understanding Candidates is Crucial

The level of understanding a recruiter has of their candidates is often overlooked as a meaningful differentiator from the competition. Most recruiters think of ‘differentiators’ in terms of brand, pricing, resources or infrastructure.

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On a personal level, they may consider market knowledge as a factor – how well they know their space, the companies, and the trends within it.

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But they might not think about the relationships they have with each individual candidate – a ‘USP’ that’s unique to each and every recruitment process.

The Importance of Qualifying Candidates

Recruiters who learn the art of expertly qualifying and understanding candidates for each role or process build a sizable advantage over their competitors and add major value for their customers.

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But correctly qualifying candidates for roles isn’t easy.

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A lot of recruitment training places the emphasis on template-based interrogation of the candidate, focused heavily on vetting for hard skills in an assessment-style approach. While this ticks some important boxes, it leaves other critically essential areas untouched.

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And getting candidate qualification right is as much about knowing what to avoid as it is about knowing where to concentrate.

3 Recruitment Mistakes to Avoid

Here are the three biggest mistakes recruiters make and why they’re so costly.

Unconscious Bias

Unconscious bias can kick in really quickly when looking at a CV or a LinkedIn profile. Often recruiters decide after a glance that a candidate is ‘perfect’ for what they’re looking for, and this can negatively impact the rest of the process – even if the candidate genuinely is a strong match.

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By deciding preemptively that a candidate is a great fit, recruiters can slip up by spending less time than usual with them in initial qualifying calls – skipping over important vetting questions or leaving the candidate not feeling sufficiently invested to commit fully to the role.

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What’s not covered early on due to a rush of enthusiasm (other interviews the candidate may have, notice periods, family situation, relocation etc.) can come back to haunt recruiters later down the line.

Not digging into true motivation

Understanding candidate motivation is commonly understood as ‘what someone wants.’ Better phrased, it’s about why they want what they want.

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Knowing that a candidate wants a pay rise, for instance, with no knowledge of their circumstances, life goals, financial situation etc. is borderline useless information when working with that candidate throughout an interview process.

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Understanding, instead, what that raise would mean for them, their ambitions or their family, adds vital context that hugely increases the depth of connection in subsequent conversations.

Ignoring early warning signs

Too often, recruiters get excited over a strong-looking CV and put their fingers in their ears when something starts alerting them that the process is at risk of collapse.

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Candidates agreed reluctantly to having their CVs submitted, being slow in their responses, and not replying to emails or calls– all basic signals of a lack of commitment, which plenty of recruiters are happy to ignore in blind pursuit of hitting activity KPIs.

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An increased level of discipline helps recruiters separate emotion and enthusiasm from the reality of the situation, making better decisions and driving better outcomes.

Best Practises when Qualifying Candidates

By re-framing candidate qualification as a true deep-dive process to understand candidates at a more meaningful level, and following a rigid process that doesn’t bend for even the best CV, recruiters gain a valuable new level of control over their operations and can better invest their time where the highest chances of deals are.

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Preparing candidates for an interview is about more than just equipping them with information. The right approach helps proactively vet their readiness to interview and transforms consultants from recruiters to personal interview coaches.

Ineffective Candidate Interview Preparation

There are many reasons why candidate interview preparation can be ineffective.

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Among others, these include:

Not enough time spent on prep by the recruiter, hurried or rushed, no structure or planning
Recruiters talking too much, firing information at the candidate without listening
Generic interview advice, not tailored to the role or client
No feedback or challenge to candidate responses or statements
No candidate accountability developed
No testing of candidate answers

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Each of these issues can create serious problems later on in the process – although recruiters can check off ‘interview prep’ on their workflows, they haven’t necessarily increased their chances of making a placement. In some cases, they may have made them worse.

Perfecting the Candidate Interview Process

At its core, an interview is flawed before it even starts. It’s flawed as a concept. Why?

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Because an interview doesn’t actually give someone the chance to show they are the best for the role, it gives them an opportunity to describe or articulate why they’re the best.

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What this means for recruiters is simple – they need to coach and enable candidates to articulate their suitability.

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For many candidates, this won’t come naturally and it won’t be obvious how to do it. Recruiters will need to work with them to help them highlight experience, quantify achievements and better showcase their abilities.

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But it’s also important for candidates to show clients the match between their profiles and what the client is looking for.

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Recruiters who fail to specifically prepare their candidates in this area are leaving too much to luck – knowing what the client wants and what the candidate has to offer, but trusting that the client independently will make that link.

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Coaching candidates to not just articulate their suitability but explicitly match their profile with client needs dramatically increases the chances of a successful interview, as well as consolidating the sense of a mutual fit on the candidate’s side.

Optimising the Interview Process

Great interview preparation isn’t about recruiters sharing their information with the candidate.

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It’s about allowing or giving candidates the space to show what they’re prepared already, and helping them to improve.

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By bombarding candidates with ‘insight’ and failing to assess their readiness or how they present their suitability or differentiators, recruiters have no way of gauging how likely their candidates are to perform strongly in interviews.

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Consequently, they’ve got little to no insight into their own deal pipeline and future revenue. Making the jump from recruiter to coach might feel daunting to some, but with the right foundations, it’s a game-changer for consultants operating at every level.

TL;DR Key Takeaways

  • Understanding a recruiter’s candidates is often overlooked, but it’s a significant differentiator from the competition.
  • Qualifying candidates for each recruitment process builds a significant advantage and adds major value for recruiters’ customers.
  • Unconscious bias, not digging into true motivation, and ignoring early warning signs are the three biggest mistakes recruiters make and are costly.
  • Best practices for recruiters to qualify candidates include reframing candidate qualification as a deep-dive process, preparing candidates for an interview, and transforming consultants from recruiters to personal interview coaches.
  • Ineffective candidate interview preparation can create serious problems later on in the process, while perfecting the candidate interview process involves coaching and enabling candidates to articulate their suitability.

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Scaling Your Recruitment Agency with Employees in Mind

Scaling your recruitment agency? We’re ecstatic for you and as always, want to make sure you’re getting the most out of your investments. So what are some key considerations you need to take into account?

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Well, when scaling your recruitment agency, it’s important to remind your existing employees of their value and detail exactly how the upcoming changes will affect, benefit, or change their role.

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You can start the process of scaling by communicating your plans clearly with your current employees.

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Tell them what you intend to change in the future and how it will affect the way they do their work. In addition, make sure they are clear on how the employees in the new structure will differ.

Reviewing The Structure of Your Organisation

As you establish your new structure, you should examine your current one in depth.

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Do you need to change the structure of your recruitment agency to meet the demands of the changing business landscape?

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If the answer is yes, then take the time to analyse your recruitment agency structure, and see what other changes you may need to make.

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If the answer is no, consider scaling it more subtly to avoid spending too much time and energy on overhauling the structure while remaining as productive as possible.

Creating a Roadmap

With the previous stages completed, it’s crucial to ensure you have a clear roadmap to work towards, allowing you to understand how your recruitment agency plans to evolve over the next few years.

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It should include both the specific short-term goals and how you plan to achieve them, as well as several critical long-term goals you’re aiming to achieve by the end of that period.

Employing Change Management Directives

Establishing a change management directive is essential to enable you to take control of any negativity that may arise due to a significant change in business structure.

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Whilst you can’t always prevent negativity from creeping in, you can give employees a reason to be optimistic. One of the best examples of this is the proven fact that 95% of people believe that a good manager should hold regular meetings with their staff.

Leveraging Employee Networking

Another way to boost engagement is to encourage your employees to discuss and embrace the changes at hand. It can be as simple as asking employees in your recruitment agency to meet together or even hosting events with each department to help boost morale and get people involved in the process.

Educating and Informing with Transparency

Information is power and that’s why it’s vital to communicate openly with your employees and provide them with all the information they need to make informed decisions. It’s also essential to ensure that employees have all the relevant data before making any decisions.

Promoting A Positive Organisational Culture

A negative organisational undertone cultivates a fear of change. If the reality of the situation is that the changes made will benefit the company, then people will adjust. However, the early warning signs of negative culture include increased employee disengagement and lower performance levels.

Creating a Culture of Continuous Learning

Learning can be much easier when an organisation implements an approach that rewards personal development.

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Personal development involves rewarding employees for using their personal training to improve their skills and talents, reducing the likelihood of managers making assumptions or telling employees how to do their job.

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Reward your employees for using their time to better themselves, and then provide them with the resources to improve their position within the organisation.

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Promoting transparency to everyone in the business and putting it in writing will encourage people to feel free to talk to each other and discuss any problems, challenges, or changes they’re facing.

Boosting Morale

A business may be in a state of change, but the organisation should always look to ensure its employees are positive about the next steps. From clear objectives to nurturing a culture of collaboration and communication, encouraging positive motivation in your employees is the surest way to ensure the retention of a productive workforce.

Are you ready to scale?

Successfully scaling your recruitment agency is not an easy task, and getting it right the first time can be challenging.

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That said, if you aim to have a long-term plan in place, then making sure you have outlined the changes you will be making with a clear timeline is vital.

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And remember–

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Provided you’ve got that covered, communication and planning will have you scaling your recruitment agency effectively in no time.

TL;DR Key Takeaways

  • Remind existing employees of their value and clearly communicate how the upcoming changes will affect, benefit, or change their role.
  • Examine your current recruitment agency structure and determine whether any changes need to be made to meet the demands of the changing business landscape.
  • Create a clear roadmap with specific short-term and long-term goals to work towards.
  • Establish a change management directive to take control of any negativity that may arise due to significant changes in business structure.
  • Encourage employee networking and discussion to boost engagement and morale.
  • Communicate openly and provide employees with all relevant information to make informed decisions.
  • Cultivate a positive organizational culture to reduce fear of change and increase performance levels.
  • Implement a culture of continuous learning and reward personal development to improve skills and talents.
  • Boost morale by ensuring employees are positive about the next steps through clear objectives, collaboration, and communication.

Improving the Candidate Experience in Recruitment

Improving the candidate experience is a crucial component of any recruitment agency’s success, large or small.

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It’s no secret candidates are the heart and soul of the business, and ensuring they receive a certain level of support and communication throughout the process is vital, otherwise, you could risk losing them to competitors or worse… their bad experience reflects poorly on your company’s reputation.

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And in recruitment, reputation is everything.

So what is the candidate experience?

From your initial communication to the way you manage their progression and feedback, the candidate experience encompasses every interaction you have with your prospects.

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There are a variety of factors that can contribute to a positive candidate experience during the recruitment process and below are a few examples to help you in optimising yours.

Understanding Your Candidates

Start building professional relationships with candidates to better understand their wants, needs and their previous experience so you can best match them to any open roles you may have.

Informative Job Descriptions

Lack of organisation can negatively affect the candidate experience, so make sure that you aren’t guilty of providing vague job descriptions and include an adequate amount of information for each spec you send out to candidates.

Streamlined Interview Processes

Aim to provide as much information detailing the interview process as possible, so candidates are kept up to speed with each stage and can prepare accordingly.

Follow-up Communications

It’s important to maintain regular communication throughout the recruitment process to ensure candidates are kept in the loop at all times and there is a mutual understanding of each step.

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Even if the candidate does not quite make it to the final stages of a specific role it’s good to keep in touch, as well as let them know if the role has been filled.

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A great way to improve your communication throughout the recruiting process is to personalise your interactions. Rethink traditional plain-text emails and start including interview confirmation emails with additional details.

Feedback and Review

Receiving feedback around your hiring process can help you improve in areas you might not be currently excelling at, as well as understand how you are being received by candidates. All you have to do is request feedback from candidates you’ve interviewed. It can even be a simple survey created for free with tools like SurveyMonkey or SurveySparrow.

Improving Candidate Experience With SourceBreaker

At SourceBreaker, we’re dedicated to catering the best experiences for candidates and recruiters alike, offering everything from extensive candidate pools, market insights, candidate lists, and endless integrations with international companies like BullHorn, Vincere, and JobAdder.

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With instant real-time candidate information at the recruiter’s fingertips, they can source, shortlist, place, and contact candidates in a personalised and engaging way.

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SourceBreaker’s intel centre also provides updated company information in real-time, including access to recent funding rounds, relevant news articles, and a detailed breakdown of insights for recruiters to use in candidate outreach.

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In fact, the platform’s intuitive lead finder makes it remarkably easier to present various high-value offers to candidates alongside any relevant insights to help inform their interactions.

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If you’re still unsure just how much better your candidate experience could be, book a demo with SourceBreaker and uncover everything our unified platform has to offer you.

TL;DR Key Takeaways

  • A positive candidate experience is crucial to the success of a recruitment agency.
  • The candidate experience encompasses every interaction with prospects.
  • Building professional relationships with candidates is key to understanding their needs.
  • Informative job descriptions and clear communication during the interview process help to streamline the experience.
  • Regular follow-up communications and personalised interactions can improve communication.
  • Requesting feedback from candidates can help improve the hiring process.
  • SourceBreaker offers a unified platform that provides extensive candidate pools, market insights, and integrations with international companies to improve candidate and recruiter experiences.

Launching Successful Nurture Campaigns

With hundreds of recruitment websites and thousands of job boards, launching a successful nurture campaigns is a unique selling point that can enable you to stand out from the crowd and offer value to new or existing prospects.

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Well, that’s where nurture campaigns come in.

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These marketing tactics are used to nurture prospects through the sales funnel, with targeted messaging delivered gradually over time. Communications can take the form of ‘welcome’ or ‘getting to know you’ campaigns or even a simple string of emails.

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It can be overwhelming at first but when you get it right, the results will speak for themself – so shake up your marketing approach and refocus your attention for maximum impact.

What makes a successful nurture campaign?

If you are trying to cultivate new business, or if your pages have high bounce rates and only a few daily visitors, then a successful campaign is all about how well you convert.

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The conversion rate is determined by how well your audience responds to your effort, so make sure to track their engagement. A successful campaign will build momentum within the customer’s mind, and this is what people mean when they say an email campaign is so much more than ‘just growing your list.’

Why is nurturing leads through the funnel important?

Delivering high-quality, engaging content is vital to generating conversions. As a marketer, you must stay one step ahead of your customers, and by providing content that helps your audience take action, you can ensure that they make the right decision.

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People like to learn new information, feel included, and –above all– feel valued, so it’s crucial to continue sharing relevant social media posts, engage in exciting dialogues, and respond to comments posted on your content.

Understanding Nurture Campaigns

With nurture strategies, there are four core campaigns you should consider running depending on the demographic you’re targeting.

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Your nurture campaign can be divided into the following four categories:

1.High-visibility campaigns
2.Targeted campaigns
3.Emotional campaign
4.Article-type campaigns

What is a high-visibility campaign?

High-visibility campaigns involve sending various mass emails, publishing a series of blogs, or posting several social media posts for your network to see and engage with.

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While this can be a great way to build a healthy contact list, it also means bombarding people with thousands of emails to people who don’t need your service and would otherwise see your communications as spam.

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To prevent this, it’s worth considering what the audience wants from you and what value you can provide to them. Moving forward, we recommend reviewing the length of your emails, the frequency of your newsletters, and the value your marketing campaigns are offering prospects.

What is a targeted campaign?

A targeted campaign is tailored towards an individual, a group of people, or even a business. For example, an executive recruitment agency may want to send relevant social media posts and articles to senior executives rather than everyone.

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To create an effective targeted campaign, your objectives must be clear, you should be able to identify the demographics you want to target and a customer value proposition should be produced for each one.

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If you don’t have any data to hand, you could look at similar companies and websites and see what you can learn from them. If you have some specific data about your client base, you should be able to use that to come up with personalised messaging that works for them.

What is an emotional campaign?

An emotional campaign is one that tugs at the heartstrings and whilst you should always have some emotional appeal throughout your marketing efforts, these campaigns are specifically designed to elicit an emotional connection.

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Evocative language and messaging have an increased chance of successfully converting as it engages your target audience in a way that humanises your brand; especially if your content highlights your story or company values.

What is an article-type campaign?

The final type of campaign you should consider is an article-type campaign which involves eliciting engagement through articles or e-books. To run a successful article-type campaign, you should be prepared to plan and produce a range of high-value articles that can be published with supplementary resources.

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We recommend having a detailed plan that includes deadlines to ensure you have the time to optimise each piece of content accordingly; value-generating content shouldn’t be rushed.

Put Together a Winning Campaign

You can make your customer journey more enticing by identifying and recycling elements from previous campaigns that converted well, increasing the likelihood of future campaigns delivering even better results. Creating a successful campaign that drives conversions is a highly complex process but the core infrastructure never changes.

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All campaigns will always require you to:

evaluate each element of your campaign
identify the value proposition that you’re offering to your audience
have the proper research to support your campaign.
consider how you deliver the content to your audience.

7 Steps to a Successful Nurture Campaign

1. Plan your campaign, then implement it

Before you start any campaign, ask yourself what you are trying to achieve, consider your audience, and think about your message. What is it you want to do?

Do you want to drive traffic to your website? Do you want to attract more leads? Do you want to convert some of these leads into clients?

2. Find your audience

Identifying your audience and the needs you want to address is the foundation of any successful campaign. If you understand who your audience is and how they prefer to communicate, you’ll learn to attract attention but also retain it.

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Think about your target audience and how you can target these demographics. For example, if you are trying to target jobseekers, target the people already actively searching for roles on public platforms and build a profile of their needs you can later use during your nurture campaign.

3. Choose your message

The most important part of the campaign is the message because it’s what draws people to your campaign and invites them to take action.

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Many campaigns use subtle words they know many people wouldn’t notice but a target audience would; that’s why it’s essential your message supports your campaign goals and engages your audience.

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When choosing your own campaign message, consider the following questions:

What is your message, and what will it persuade your prospects to do?
What actions will they need to take to begin their journey to your website or product?
How will you command their attention long enough for them to engage?

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Here are some examples of good campaign messages:

Message for a lead generation campaign: A solution to a challenging problem
Message for an email nurture campaign: Showcase the most recent updates
Message for a social campaign: Connect with me on my favourite social network

5. Develop a landing page

A landing page is an essential part of any campaign and is used to answer any potential questions about your product or service. It should also provide any information that helps the prospect decide to buy or not.

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The most important thing about a landing page is that it’s informative and communicates the essence of your product.

6. Build out your network

Another essential thing to remember is that nurturing campaigns work best with a large audience, considerably more so as it allows you to perform A/B testing on communications to better understand which messaging is working and which isn’t.

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Tactics to build out your network and reach a wider audience include publishing value-generating content, hosting contests, or even setting up affiliate schemes to further promote your brand or product.

7. Follow-through

Communication is key and it doesn’t just end after they’ve received the intended message, you need to make sure that it was heard and understood. Consider sending a personalised follow-up email or making a phone call to prospective clients to guarantee the value you’re providing them but also humanise your interactions.

TL;DR Key Takeaways

  • Nurture campaigns are marketing tactics that gradually deliver targeted messaging to prospects through channels such as emails, social media, or blogs.
  • The conversion rate of a campaign is determined by how well the audience responds to it, and high-quality, engaging content is vital to generating conversions.
  • A successful campaign will build momentum within the customer’s mind, making it more likely for them to take action.
  • There are four core campaigns for a nurture strategy: high-visibility campaigns, targeted campaigns, emotional campaigns, and article-type campaigns.
  • High-visibility campaigns can be a great way to build a healthy contact list, but it’s important to consider the value you’re offering prospects to avoid spamming them.
  • Targeted campaigns are tailored towards an individual, a group of people, or even a business and should have clear objectives and a customer value proposition for each demographic.
  • Emotional campaigns use evocative language and messaging to elicit an emotional connection, humanising your brand and making it more relatable to your audience.
  • Article-type campaigns involve producing a range of high-value articles or e-books and require detailed planning and deadlines to ensure the time to optimise each piece of content accordingly.
  • The core infrastructure of any successful campaign is to evaluate each element, identify the value proposition for the audience, have proper research to support the campaign, and consider how the content is delivered.
  • To plan a successful campaign, you need to understand your audience, think about your message, and identify your campaign objectives.